How To Start A Shawarma And Fresh Juice Business With All The Necessary Machines You Need!!!

Are you considering starting a food business that combines delicious shawarmas with refreshing fresh juices? If so, you’re in the right place. In this guide, we’ll take you through the steps to kick start your very own shawarma and fresh juice business, focusing on the essential machines and equipment you’ll need to succeed.

Nigeria, with its diverse culinary culture and a growing preference for convenient and healthy dining options, presents a promising opportunity for entrepreneurs interested in the Shawarma and Fresh Juice business. This market research report aims to provide insights into the market dynamics, consumer behavior, competition, and growth potential in Nigeria’s Shawarma and Fresh Juice industry.

1. Market Overview

Magnifying glass and documents with analytics data lying on table , and digital virtual reality graph

Nigeria boasts a population of over 206 million people, making it one of the most populous countries in Africa. A significant portion of the population consists of young adults and urban dwellers, who are increasingly seeking quick and nutritious food options.


Rapid urbanization in Nigeria has led to increased demand for convenient dining options, including street food like shawarmas and fresh juices. Urban centers like Lagos, Abuja and Port Harcourt have a high concentration of potential customers.

Consumer Behavior

Nigerian consumers have become more health-conscious, leading to a growing demand for fresh and nutritious food and beverages. The preference for international cuisine and exotic flavors is also on the rise, creating a niche for shawarmas.

Market Analysis
Competitive Landscape

The Shawarma and Fresh Juice market in Nigeria is competitive, with a mix of international fast-food chains and local vendors. Local street food stalls and mobile vendors offer affordability and convenience, while international chains provide brand recognition and consistency.

Growth Potential

The market for shawarmas and fresh juices is expected to continue growing, driven by urbanization, changing consumer preferences, and increased disposable income. Expansion opportunities exist in tier-2 cities and towns as well.


Challenges include inconsistent food safety standards and competition from established fast-food chains. Economic factors such as inflation and exchange rate fluctuations can also affect pricing and profitability.

Market Entry Strategies

Strategic location in urban centers with high foot traffic is essential. Consider setting up shop near office complexes, schools, and shopping centers.

Menu Innovation

Develop a diverse menu that caters to local tastes while offering healthy options. Incorporate unique flavors and ingredients to stand out in the market.

Quality Assurance

Emphasize food safety and quality to build trust with customers. Source fresh and locally available ingredients to maintain consistency.

Marketing And Promotion

Leverage social media platforms to promote your business and engage with potential customers. Offer promotions and loyalty programs to attract and retain a loyal customer base.

The Shawarma and Fresh Juice business in Nigeria presents a lucrative opportunity for entrepreneurs willing to invest in market research, quality equipment, and innovative menu offerings. With a growing urban population seeking convenient and nutritious dining options, the market has significant growth potential. However, success in this competitive industry requires a keen understanding of local preferences, a commitment to quality, and effective marketing strategies.

2. Business Plan

Business Plan with Creative Businessman showing Positive Growth

Shawarma and Fresh Juice business in Nigeria is a crucial step toward setting up a successful venture. Here are key considerations to include in your business plan:

Executive Summary

Provide a concise overview of your business, including your business name, location, mission statement, and a brief description of your shawarma and fresh juice offerings.

Market Research

Detailed analysis of the Nigerian market, including demographics consumer behavior, and market trends. Identify your target audience and their preferences. Analyze the competition, including local vendors and international fast-food chains.

Business Description

Explain your business concept, including the types of shawarmas and fresh juices you plan to offer. Discuss your business goals, such as growth targets and market share aspirations.

Legal And Regulatory Compliance

Outline the legal structure of your business (e.g., sole proprietorship, partnership, limited liability company). List all necessary licenses, permits, and certifications required to operate legally in Nigeria.

Location And Facilities

Describe the location of your business, highlighting its accessibility, proximity to target customers, and any unique features. Mention the size and layout of your facility and how it will support your operations.

Products And Services

Provide a comprehensive menu listing the shawarma and fresh juice options you will offer. Include details on ingredients, recipes, and any special or unique offerings.

Market Strategy

Describe your marketing and branding strategy, including how you plan to attract and retain customers. Detail your pricing strategy, considering the local market and competitors.

Operations Plan

Explain the day-to-day operations of your business, from sourcing ingredients to food preparation and customer service. Outline staffing requirements and roles, including kitchen staff, servers, and management.

Equipment And Suppliers

List the essential equipment and machinery needed for your business (shawarma machines, juicers, refrigerators, etc.). Identify reliable suppliers and negotiate favorable terms.

Financial Projections

Create financial forecasts, including a startup budget, income statement, cash flow statement, and balance sheet. Include sales projections, expenses, and break-even analysis. Explain your funding requirements, if any, and how you plan to secure financing.

Risk Analysis

Identify potential risks and challenges your business might face (e.g., competition, food safety, economic factors).

Outline contingency plans to mitigate these risks.

Sustainability And CSR

Discuss any sustainability practices or corporate social responsibility initiatives your business plans to implement.

Highlight how these efforts align with your brand and appeal to socially conscious consumers.

Exit Strategy

If applicable, outline your exit strategy, such as selling the business or expanding into new markets.


Include any additional information, such as resumes of key team members, market research data, and sample menus.


Create a timeline that outlines the key milestones and deadlines for launching and growing your business. Remember that your business plan should be well-researched, realistic, and adaptable. It serves as a roadmap for your Shawarma and Fresh Juice business, helping you make informed decisions and secure financing if needed.

3. Legal Requirement

Register your business and obtain all necessary licenses and permits. Health and safety regulations may vary depending on your location, so make sure you comply with local laws and regulations.

4. Location

Select a prime location for your business, ideally in an area with high foot traffic. Consider proximity to schools, offices, or other places with a target audience for your shawarmas and fresh juices.

Equipment And Machines For The Business

Now, let’s focus on the essential machines you’ll need for your shawarma and fresh juice business:

A. Shawarma Machine

Advanspid Vertical Shawarma Machine

A vertical shawarma machine, also known as a shawarma grill or doner kebab machine, is a specialized piece of equipment used in the preparation of shawarmas and similar dishes. Here’s an overview of what a vertical shawarma machine is and how it works:


A vertical shawarma machine is designed to cook and roast layers of marinated meat, typically beef, chicken, lamb, or a combination of these, on a rotating vertical spit. It is a crucial piece of equipment for restaurants, food trucks, and establishments that serve shawarmas, gyros, and similar dishes.

Key Features:

Vertical Spit: The central component of the machine is a vertical metal spit where the layers of meat are stacked and cooked.

Heating Elements: Electric or gas-powered heating elements provide the heat necessary to cook the meat as it rotates.

Rotating Mechanism: The spit with the meat rotates slowly, ensuring even cooking and allowing slices to be shaved off as needed.

Drip Tray: A drip tray is typically placed below the spit to collect any drippings and grease.

Temperature Controls: Commercial shawarma machines often have temperature controls to adjust cooking heat.

How It Works:

Marinated meat, typically in the form of large meat cones or stacks, is placed on the vertical spit. The spit rotates slowly, and the heating elements cook the outer layers of the meat. As the outer layers cook and become crispy, slices of cooked meat are shaved off using a knife or similar tool. The cooked meat is typically served in pita bread, flatbread, or as part of a platter with various accompaniments and sauces.

Commercial And Industrial Use:

Vertical shawarma machines are essential for businesses that specialize in shawarmas, gyros, kebabs, and similar dishes. They are available in various sizes to accommodate different production capacities, from small food carts to high-volume restaurants. Many machines are built with durability and easy cleaning in mind, as they endure continuous use.


Efficiency: Vertical shawarma machines cook meat evenly and efficiently, making it easy to serve customers quickly.

Authentic Flavor: The slow roasting process helps develop the authentic flavors and textures associated with shawarmas.

Versatility: These machines can handle different types of meat and even vegetarian options, offering menu versatility.

When selecting a vertical shawarma machine for your business, consider factors such as the volume of meat you plan to cook, the available space in your kitchen or food truck, and whether you prefer an electric or gas-powered model. Regular cleaning and maintenance are essential to ensure food safety and the longevity of the equipment.

Now the good news is that at Harrymag Ventures LTD we have a customized shawarma machine known as “Advanspid Vertical Shawarma Machine” You can purchase this machine by visiting our products section.

B. Juice Extractor Machine

Advanspid Juice Extractor

A juice extractor machine, commonly known as a juicer, is an essential piece of equipment for businesses in the fresh juice industry. Here’s an overview of what a juice extractor machine is and how it works:


A juice extractor machine is designed to efficiently extract juice from fruits and vegetables, separating the liquid from the pulp. It plays a crucial role in businesses that offer fresh juice products, including smoothies, fruit juices, and vegetable juices.

Types of Juice Extractors:

Centrifugal Juicers: These machines use high-speed spinning blades to chop fruits and vegetables, extracting juice through centrifugal force. They are fast and suitable for most types of produce.

Masticating Juicers (Cold Press or Slow Juicers): These machines use a slower crushing and squeezing action to extract juice. They are known for preserving more nutrients and producing higher-quality juice.

Hydraulic Press Juicers: These juicers use a hydraulic press to extract juice, offering the highest juice yield and nutrient retention. They are often used for commercial and industrial purposes.

Key Features:

Feed Chute: The size of the feed chute determines how large the pieces of produce need to be before juicing.

Juice and Pulp Containers: Juicers typically come with containers to collect the extracted juice and separate containers for the pulp.

Variable Speeds: Some juicers have adjustable speed settings to accommodate different types of fruits and vegetables.

Easy Cleaning: Look for juicers with removable parts that are easy to clean, as this is crucial for commercial use.

How It Works

Depending on the type of juicer, the machine processes fruits and vegetables differently. In a centrifugal juicer, the produce is chopped by rotating blades, and the juice is separated from the pulp by centrifugal force. Masticating juicers crush and squeeze the produce slowly to extract juice, often resulting in higher juice quality. Hydraulic press juicers use a hydraulic press to extract juice from produce that has been pre-processed into a pulp.

Commercial Use

Commercial juice extractor machines are built for high-volume operations and are durable to withstand continuous use. They often have larger feed chutes, higher juice yields, and more powerful motors. When starting a fresh juice business, selecting the right type of juice extractor machine is essential to meet your specific needs and maintain product quality. Consider factors such as the types of juice you plan to offer, volume requirements, and budget constraints when choosing the appropriate machine for your business.

At Harrymag Ventures LTD we have a customized Juice Extractor Machines that will do the perfect job for you business. You can purchase all of these machines from us by clicking this link

C. Juice Dispenser Machine

Juice Dispenser Machine

A juice dispenser machine is a piece of equipment commonly used in the food and beverage industry, including businesses that offer fresh juices, beverages, and refreshments. Here’s an overview of what a juice dispenser machine is and its key features:


A juice dispenser machine is designed to store and serve chilled beverages, including freshly squeezed juices, fruit punches, iced teas, and other cold beverages. It helps maintain the freshness and temperature of the beverages while allowing customers to easily dispense the desired amount.

Key Features:

Multiple Dispensers: Commercial juice dispenser machines often come with multiple dispensers, allowing you to offer a variety of flavors or beverages simultaneously.

Chilling Mechanism: These machines have a built-in cooling or refrigeration system to keep the beverages at the desired serving temperature.

Dispensing Mechanism: A lever or tap system allows customers to easily dispense the beverage into their cups or glasses.

Transparent Containers: The juice dispensers typically have transparent containers or tanks, allowing customers to see the beverage inside and enticing them with its freshness.

Drip Trays: Some machines have drip trays to catch any spills, keeping the serving area clean.

Capacity: Juice dispensers come in various sizes, with different capacities to suit the needs of your business.

How It Works:

The juice dispenser is filled with the prepared beverage, which is usually stored in a large, transparent container. The refrigeration system or cooling mechanism keeps the beverage cold and ready for dispensing. Customers can operate the dispensing mechanism (usually a lever or tap) to pour the beverage into their containers.

Commercial And Industrial Use:

Juice dispenser machines are commonly used in restaurants, cafes, hotels, catering services, and self-service buffets. They are ideal for offering a range of cold beverages to customers in a self-service format. Many juice dispenser machines are designed for high-volume use and are durable to withstand continuous operation.


Convenience: Juice dispensers allow customers to serve themselves, reducing the need for staff involvement and speeding up service.

Presentation: The transparent containers showcase the colorful beverages, making them visually appealing to customers.

Temperature Control: The refrigeration system ensures that beverages remain at the right temperature, which is crucial for freshness and taste.

When selecting a juice dispenser machine for your business, consider factors such as the number of flavors or beverages you plan to offer, the capacity required, the durability of the machine, and ease of maintenance. Proper maintenance and regular cleaning are essential to ensure the longevity and hygiene of the equipment.

At Harrymag Ventures LTD we have different types of Juice Dispenser Machines that ranges from 2 – 4 Dispensers.

D. Refrigeration

Install refrigerators and freezers to store fresh ingredients, fruits, and vegetables. Display coolers can also be useful for showcasing your fresh juice offerings. You can get all these machines from Harrymag Ventures LTD click on this link to see all our refrigerators and freezers.

E. Food Processor

A food processor is essential for chopping, dicing, and slicing ingredients for shawarmas, salads, and more. You can also get these machines and equipment from Harrymag Ventures LTD.

F. Cash Register or POS System

Invest in a reliable point-of-sale (POS) system to manage sales, inventory, and transactions efficiently.

G. Staffing And Training

Hire skilled staff members who can handle food preparation, customer service, and equipment operation. Provide comprehensive training to ensure the proper use of machines and adherence to food safety standards.

H. Menu Development

Create a diverse and appealing menu that includes various shawarma options and fresh juice combinations. Experiment with flavors and ingredients to set your business apart.

I. Marketing And Promotion

Develop a marketing strategy to promote your business. Consider social media marketing, local advertising, and partnerships with nearby businesses to increase your visibility.


Starting a shawarma and fresh juice business can be a rewarding venture if you approach it with careful planning and the right equipment. By conducting thorough research, complying with legal requirements, and investing in essential machines, you’ll be well on your way to serving delicious shawarmas and refreshing juices to your eager customers. With dedication and creativity, your business can thrive in the competitive food industry.

Leave a Reply

Shopping cart


No products in the cart.

Continue Shopping